"Bold simplicity is the keynote to good
design."
- Norman “Sailor Jerry” Collins - 1970
The Bungalow life at Pacific Edge Hotel
continues with our latest design by California Native Erin King to celebrate
the Sailor Jerry brand!
While we’re sure your familiar with the
spirit, Sailor Jerry Spiced Rum, this Bungalow celebrates the life and style of
Norman “Sailor Jerry” Collins, father of the old-school tattoo. Back in the
1920s, when most Americans were chasing the American Dream, Collins sought a
life of freedom and wanderlust and left home to travel the country, hitchhiking
and train hopping. It was during these adventures that Norman took to his craft
and began working the needle and ink to create designs freehand…one poke at a
time. After meeting and working with famed-artist Gib “Tatts” Thomas in Chicago
and joining the Navy where he developed his lifelong love for ships, Collins
settled in Honolulu and built his legacy tattooing sailors, inevitably
becoming, “Sailor Jerry.”
Designer Erin King was inspired by the freedom and individuality of old-school beach,
tiki and surf culture as a way of life, including surfboards, motorcycles, hot
rods, tattoos, guitars, and beach bbqs. And since Jerry tattooed in Hawaii when
tiki culture became huge, she made this Bungalow a tiki lodge – bringing island
past into the beach present.
Of course
the Bungalow style is retro-beach chic and includes a 1960s pinball machine,
art that pays homage to the Sailor Jerry aesthetic and a tiki bar to craft
cocktails with the famous spiced-rum! Ahoy mateys!
