Having our unique ocean front location is not just a nice amenity for our guests but a responsibility to our ocean environment as well. Along with the benefits of our 300 feet of beachfront there are responsibilities to keep it clean, maintain access for all and involve ourselves in the overall oversight of protecting our amazing ocean environment. We recently formed an amazing relationship with Laguna Beach local and surfing icon James Pribram.
A bit more about James (Jamo for those who call him a friend, as we do!):
JAMES PRIBRAM is a Laguna Beach native, professional surfer and John Kelly Environmental Award winner. His written work has appeared in the LA Times, Surfer's Path, Surfing, Surfer, Water and numerous other publications worldwide. He is an active environmental leader in his community where he has served on the Laguna Beach Water Quality and Environmental Committees. He co-founded the Eco Warrior project, a grass roots organization which is dedicated to protecting oceans, beaches and sea life worldwide, and They Will Surf Again, which raises money for people who have suffered from ocean-related spinal injuries. He is the owner and operator of Aloha School of Surfing, which teaches aspiring surfers of all ages the power of surf stoke. Pribram's Surfing Soapbox column appears weekly in Laguna Beach's Coastline Pilot, Huntington Beach Independent and Daily Pilot Newspapers which has a readership of over 100,000. In 2009 James was also selected by Riviera magazine as one the countries top ten 'Men of Style'.
Major environmental awards:
The John Kelly Environmental Achievement Award
The Orange County Heart and Soul Award
The Project Save Our Surf Hope Award
Laguna Beach environmental achievement Award
The MSA Blue Award
The My Hero Environmental Achievement Award
Better Shelter Green Award
www.ECOWarriorSurf.com
www.AlohaSchoolofSurfing.com
James just returned from an amazing 6 week journey to confirm (and he did) the existence of 5 Gyres (a sea current where garbage/debris accumulates) and the effects they have on our ecosystems. He joined an elite crew of scientists, writers and film makers to study the South Atlantic Gyre and the effects of plastic in our oceans.
Please take some time and check out his blog entries and photos of this amazing and telling journey. Stay tuned for more blog entires from James as he engages our hotel in some fun beach and ocean experiences throughout the year!
Happy Holidays,
Kurt Bjorkman
General Manager
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